Jon brought real clarity to our SEO priorities, with straightforward advice that delivered results. Jon’s flexible and transparent approach was refreshing from our previous experience with SEO agencies.”Stuart Ridley, Marketing Director
Registered charity The Kings Foundation provide summer camps for children, employment opportunities for young people, professional services to the leisure industry and training and resources for volunteers.
The Foundation is aimed at helping children reach their potential and are committed to helping 2 million young people by 2020.
In late October 2014 Sarah Grindford emailed us asking for help relating to a severe drop in rankings for key terms around ‘Summer Camps’ for their flagship site KingsCamp
The site had previously ranked very strongly for the term ‘summer camps’ in locations from Aberdeen to Exeter and many places in between. Overnight these has disappeared.
Having lost confidence in the advice given by the incumbent agency, Kings Foundation wanted a second opinion and quickly. We met with Sarah and Stuart to discuss the situation.
In the initial meeting it was clear that something was badly wrong. We saw that not only had the traffic dropped, but the pages themselves had gone from the index. So straight after the meeting we started looking into it - and by the time Sarah and Stuart had returned to their desks, we had found the issue.
Our motto with SEO problems is always the same - look for the simple things first. In our experience, they can explain most issues that have people running around shouting 'penalty' or pointing at some other complex problem.
It took us an hour or so but we identified a mis-configured plugin was the cause. For some reason the website was telling Google that every location page was in fact a copy of a booking template page.
Google honoured the directive and dropped every location page. Ooops.
We contacted Stuart and Sarah and gave them the good news. We also highlighted some other mis-configurations on the site and some advice for writing content generally.
Within a week, the traffic was back to normal levels and at last check, Kings Camps sit happily in the top few results for any "summer camp" + [location] query you care to try.
We have worked with Jon and his team since 2003. In that time, the internet has become our most important and most efficient sales channel. Its been an incredible success for us
Nick Marshall, Hydraulic Pumps
I wanted to have the best agency in the area but couldn’t get the right people on board. Jon became available and we haven’t looked back.
Dan Kavanagh, Managing Director, Ignition Search
Jon and his team provide high quality internet marketing services that keeps us ahead of the competition. Swann-Morton dominate key market areas organically and our web presence and visitor experience is best in class.
Chris Taylor, Swann-Morton
We had definitely hit a glass ceiling. If you are an established online trader as we are, then speak with Jon. We have learned a lot in a short space of time and the results have been very impressive .
Richard Thomas, Director, RichTone Music