Case Study: Swann-Morton

Year on year traffic growth, best in class web site and monthly support keep Swann-Morton ahead of the game.

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Jon and his team provide high quality internet marketing services that keeps us ahead of the competition. Swann-Morton dominate key market areas organically and our web presence and visitor experience is best in class.

Chris Taylor

Key points

  • Ranked 1 for term ‘Surgical Blades’ for many years.
  • Support 3 group websites.
  • Year on year organic traffic growth at around 20%.
  • Organic search traffic from 198 countries in many languages.
  • Fully bespoke web build with custom PHP/MySQL CMS.
  • Interactive videos, further reading and expert content.
  • Website used by healthcare professionals in training capacity.
  • Beautiful site architecture with multilingual support.
  • Monthly support and meet ups to progress strategy.
  • Schema for products and exhibitions.
  • Annual budget to progress site and UX.

About our work

Swann-Morton Ltd are widely accepted as the worlds leading manufacture of surgical blades and handles. 

Based in Sheffield, they export across the globe and have been featured on TV on multiple occasions. Swann-Morton can be argued as one of the regions most successful businesses ever. 

We have worked with Swann-Morton for over a decade now. Our work primarily focuses on the website and search engine traffic. 

Working on a structured annual web budget, we work with the client to take the overall strategy forward year on year. 

In real terms this means identifying areas of improvement on the website and responding to changes in both technology and internet marketing best practices. 

This approach allows for ongoing progression and improvement. So often we see site owners starting again and again – chopping and changing agency's to the detriment of the site visitor. Swann-Morton have steered clear of this and the long term result is a better UX and more and more website traffic. 

In 2016, we hit an all time traffic record. 

On a month to month basis, we also support the site, fix bugs and support the Swann-Morton sales & marketing team with any site issues they may have. A monthly meeting is also a great forum for us to discuss ideas and plan ahead. 

 It is a continued pleasure and honour to support Swann-Morton and the results and successes we have achieved are things we are immensely proud of.

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