We had definitely hit a glass ceiling. If you are an established online trader as we are, then speak with Jon. We have learned a lot in a short space of time and the results have been very impressive .Richard Thomas, Director
Rich Tone Music are one of the UK's biggest guitar shops.
Starting from humble beginnings, Richard Thomas and James Ferguson have impressively developed the booming business. It now boasts an impressive showroom, employs around 25 staff and trades online via its webshop.
The business turnover is in the region of £4m annually. We were contacted by Rich to see if we could help him move the e-commerce site forward.
With an annual turnover of over £1m, Rich had taken the site a long way. However he rightly felt that it could do better and he had hit a glass ceiling with ROI on advertising spend, and site traffic. Try as he might, each time he pushed forward with Adwords, ROI kept dropping.
We were brought in to review the site and advertising performance in 3 key areas:
Why rankings were lower than desired. From this brief, we produced three in depth reports for Rich. These were presented to the client and it was decided to retain us on a month to month basis to help produce a plan of action for our findings.
Over the next 3-6 months, we worked extensively with the client to establish short and medium term objectives. We worked with both the internal team and external web design agency (Arkom) to improve the site/checkout and also brought in a search marketing agency (Ignition Search) to help run the Adwords campaign day to day.
From the conclusion of the initial review (late summer 2015) to time of writing, the client has quite dramatically increased revenue month on month. This has been achieved whilst ensuring the desired ROI requirements of the client.
Jon brought real clarity to our SEO priorities, with straightforward advice that delivered results. Jon’s flexible and transparent approach was refreshing from our previous experience with SEO agencies.”
Stuart Ridley, Marketing Director, Kings Foundation
We have worked with Jon and his team since 2003. In that time, the internet has become our most important and most efficient sales channel. Its been an incredible success for us
Nick Marshall, Hydraulic Pumps
I wanted to have the best agency in the area but couldn’t get the right people on board. Jon became available and we haven’t looked back.
Dan Kavanagh, Managing Director, Ignition Search
Jon and his team provide high quality internet marketing services that keeps us ahead of the competition. Swann-Morton dominate key market areas organically and our web presence and visitor experience is best in class.
Chris Taylor, Swann-Morton