In 2018, if your SEO agency isn’t building high quality links through innovative and relevant content – they will be largely wasting their time and your money.
If you are wondering why Google is doing something, often the answer is to make it look more like the human rater guidelines.
Paul Haahr, Software Engineer, Google
I can tell you what (the most important ranking factors are). It’s content, and links pointing to your site.
Andrey Lipattsev, Search Quality Senior Strategist at Google
“A very helpful resource for anyone looking to choose their suppliers wisely and educate themselves in the process. Excellent.”
— Andrew Hirst, Sheffield Hallam University
“Google represents a huge opportunity for businesses in our region. This guide makes it incredibly clear what to do and how to evaluate potential suppliers.”
— Alan Wood, UK Steel Enterprise
“It’s very easy for businesses to become overwhelmed by jargon in pitches and via free audits. This guide is easy to follow and importantly easy to judge suppliers against.”
— Dan Kavanagh, Ignition Search (Google Premium Partner)
Jon Colegate has worked on the frontline of Search for almost 15 years as Practitioner, Director of Search, Trainer, Consultant and Speaker: